Maria Shriver heads to South by Southwest for Alzheimer’s consciousness

Maria Shriver heads to South by Southwest for Alzheimer’s consciousness

Maria Shriver is heading to South by Southwest (SXSW), but she’s no longer dishing on song or tech at the accepted pageant, she’s speaking about Alzheimer’s.

Her appearance on a panel at the annual convention when it kicks off Friday in Austin, Texas, is an try at “reaching a particular and per chance younger viewers,” says Shriver.


She tells ITK her mission is “attempting to coach of us regarding the disproportionate affect on females” from the progressive mind dysfunction, and attempting to “educate all American citizens that their mind health is a foremost fragment of their general checkup.”

In accordance with the Alzheimer’s Affiliation, a mind is impacted by Alzheimer’s every 65 seconds, with two-thirds of patients being females.

The sixty three-twelve months-broken-down ragged first girl of California has been at the forefront of the fight in opposition to the disease following her father’s prognosis in 2003. She’s written a kids’s guide about it and partnered with HBO in 2009 for a sequence known as “The Alzheimer’s Project.”

Final month, California Gov. Gavin Newsom (D) tapped her to manual a brand fresh Alzheimer’s Prevention and Preparedness Assignment Pressure. At SXSW, in conjunction with the Alzheimer’s Affiliation, Shriver will debut a brand fresh public provider announcement and advertising and marketing and marketing campaign known as “The Alzheimer’s Refrain,” that can feature female caregivers from across the country singing a medley of female empowerment songs.

“I feel there’s plenty to be carried out within the neighborhood. There’s plenty to be carried out at kitchen tables in properties, in communities,” Shriver says when asked if there are any actions that will be taken by Congress. Noting she’s been to Capitol Hill twice to push lawmakers for increased analysis funding, Shriver says the battle involves “working with the total mayors of local cities, working with governors. And then within the slay my purpose is to earn a president who takes this on as a field.”

Requested on Worldwide Females’s Day if she predicted that she’d explore a woman president in her lifetime, Shriver, a member of the accepted Kennedy family, replies, “Oh, I’m definite. But I’m valid centered correct now on this.”

When ITK wondered whether it’s complicated to device consideration to a field corresponding to Alzheimer’s within the present heated political climate, Shriver says she doesn’t “pay any consideration to that” — and it’s no longer a partisan field.

“But I feel it’s continuously laborious to interrupt by for the reason that media is continuously centered on one particular person and so does all individuals else seem like centered on,” Shriver provides. “So I feel it’s foremost that the media write about issues rather than [President] Trump and the media focus on about issues rather than Trump.”

“But that being acknowledged,” Shriver says, “it’d be big if Trump would focus on about Alzheimer’s.”


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